The Outerknown Pop-Up Shop: A Surf Experience Like No Other

In 2015, pro surfer Kelly Slater and creative director John Moore launched Outerknown with a trailblazing mission to lead a revolution in sustainable apparel. Guided by the principle of always making the most responsible choice, even when it is the most challenging path forward, Outerknown has inspired change in the industry through transparency in its processes and an unwavering commitment to responsible sourcing practices and the welfare of everyone they work with, from the farmer to the customer. Outerknown creates elevated, lasting wardrobe staples using the highest quality and most sustainable materials, resulting in 95% of the line being made with organic, Regenerative Organic Certified®, recycled or regenerated fibers. Today, Outerknown operates 8 retail stores across the US, an online shop, and Outerworn, their resale platform that keeps clothes in circularity rather than in the landfill.

Located in the heart of Southern California, Hansen Surfboards’ Outerknown Pop-Up Shop invites surfers and eco-conscious fashion enthusiasts alike to immerse themselves in a blend of performance, style, and sustainability. The pop-up space has been designed to reflect the laid-back beach vibe that the surf community holds dear while offering a curated selection of products from Outerknown’s latest collections.

A Look Inside:

The Outerknown Pop-Up is a one-stop destination for anyone looking to embrace both the surf lifestyle and environmentally responsible fashion. The shop offers a range of Outerknown’s products, from stylish apparel to high-performance surf gear. Whether you’re looking for a new wetsuit made from recycled materials or a trendy hoodie perfect for post-surf sessions, this pop-up has something for everyone.

Why This Matters

The Hansen Surfboards x Outerknown Shop isn’t just about shopping—it’s about supporting the movement toward sustainability in the surf industry. The collaboration highlights how the surf world is evolving, showing that style and performance don’t have to come at the cost of the planet. As a beach community, we know the importance of the ocean and how much it shapes our lives. That’s why it’s so crucial that the gear we use and the clothes we wear are made with respect for the environment!

 

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