The Hansen Surf Shop Story

In the early 1960s, Don Hansen returned home to Cardiff, California from an epic surf season on the North Shore of Oahu and opened up Hansen Surfboards. As the 1960s were a time of radical progression in the surf world, by the 1970s surfing was transforming from an outcast lifestyle sport into a mainstream source of recreation for California families.

Identifying the need for a quality surf shop, Don moved his operation up the street to Encinitas and opened up Hansen Surfboards, a retail store located directly across the street from the world renowned wave at Swami’s. Still family owned and operated, Hansen’s is San Diego County’s preeminent surf retailer.

Hansen’s has become much more than a surf shop and now stands as pillar of the community, offering a place for surfers, beach enthusiasts and travelers alike to shop, learn and talk story. With a knowledgeable staff that lives and breathes the surf and beach lifestyle, Hansen’s prides itself on selling fun!

With over 20,000 square feet of retail space, a large selection of today’s top surf and fashion brands and an expert staff, shopping at Hansen’s is truly an experience. We carry all of surfing’s most prominent labels including: Quiksilver, Billabong, Rip Curl, O’Neill, Volcom, Hurley, RVCA and Roxy as well as fashion forward brands like: Brixton, Nixon, RAEN and Vissla.

For over 60 years, Hansen Surfboards has led the way in both surfboard production and surf and fashion retail. From our large selection of over 500 surfboards, ski and snowboard shop and huge selection of boardshorts, surf clothing, wetsuits and sandals, Hansen’s has everything you need to keep you looking and feeling coastal cool.

Shop online or stop in today and allow Hansen’s experienced and professional staff help you find the right beach and surf wear and equipment, so you can enjoy the stoke of a life lived to the fullest!